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About Me
“Ya Never Know” (Mike Stud) Has got to be one of the best quotes I have heard. In life, If I know you then you know me, you never know what to expect and you never know what choices to take. Just live, and let everything fall into place. University of Canberra Uni student. Bachelor… Read more
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Has the internet and digital technology changed the music industry marketing mix and Affiliate Marketing
What is a marketing mix? The marketing mix is a “concept used by business owners, marketing executives and operations managers to describe the essential elements of a marketing strategy” (Bradley, 2019). Looking back to 1960, there were originally 4 elements developed my Jerome McCarthy; product, price, place and promotion. Later on, these 4 P’s were… Read more
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A Night out or Night in? Deliveroo’s New Innovation strategy and Business model
Remember those nights, when you come home from work starving, open the fridge and you find out it’s empty. If you’re anything like me, it’s a weekly trend and one that a few companies had already been preparing to tackle. With the worldwide company Uber, launching its joint company UberEATS into Australia in 2016, many… Read more
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